Lily Vanilli

Lily Vanilli is a bakery located in east London, supplying stunning cakes, canapés and other sweet treats. It was founded by Lily Jones, a self-taught baker, author and cofounder of the prestigious YBF Awards. She's been named ‘one of the most sought-after artisan bakers of her generation’ by Stylist magazine.

I audited Lily's website to improve UX and boost conversion rates and cross-selling. Plus I developed her email marketing strategy, designed her new email templates and set up her automated sequences.

Services: Audits - Consulting - Management