Build it.
Building a new business is difficult – but your marketing doesn’t need to be. I’ve developed four comprehensive packages to help you get going – from building the foundation of your marketing function to repositioning your brand and boosting your digital presence to end-to-end event planning, I can join you for the entire journey or at tactical points along the way.
Get me started!_Package 1
Recently set up a jewellery brand, built the beginnings of a street food empire or created a disruptive tech startup? Launching a new company is tough enough – it takes time, money, energy and commitment. Let me worry about your marketing strategy. I’ll work with you to develop the foundations of your marketing activities so you can stand out from the crowd.
Step 1 - 80 minute Zoom call to:
Discuss your brand, vision and ideas
Get clarity on your USPs (unique selling points) and positioning in the market
Identify and understand your target audiences, what they really want and how you can deploy affordable marketing to grab their attention
Evaluate the competitive landscape and brainstorm how to stand out
Step 2 - Strategy creation
I’ll create a bespoke 3-month marketing plan and roadmap, based on your budget and resources, to take your brand or product to market. This will be delivered in an easy-to-understand, step-by-step document.
“Kim’s marketing strategy was super helpful and efficient! I was a bit lost trying to take my business to the next stage. I was attempting so many routes to become noticed but without a proper strategy or goal. Kim created a very clear, detailed and simple to follow plan for my next 3 months – and having the structure has already started to show results. She has got me working very hard but in the best possible way! It can be hard running a small business without a team so Kim’s input has been invaluable.”
Reposition me!_Package 2
Things don’t always go to plan. Growth slows, sales stall, click-rates crawl and social engagement screeches to a halt. Almost every business experiences this at some point or another. I’ll do an audit (the non-scary kind) on what you’ve been doing right and wrong – then help you shake up your marketing mix and, more importantly, change how customers view you.
I’ll help you:
Analyse your marketing track record and determine the good and the bad
Redefine your brand proposition and brainstorm fresh USPs
Create a reenergised marketing plan – either by tweaking your current one or opting for a total overhaul
Make me visible_Package 3
Leads are potential customers who want to learn more about what you’re selling. To grow your business, you need to grab their attention, engage them, teach them, entertain them, and then convert them into paying customers. This is lead generation marketing. It sounds simple, but most new brands lack any sort of concrete plan to make it happen. I’ll teach you easy tactics to capture leads and help turn them into customers – and revenue.
I’ll help you:
Review your e-commerce site, suggesting recommendations on how to improve your website UX (user experience) and SEO (search engine optimisation), in order to increase your site’s visibility and traffic, and boost conversions.
Set up an email strategy to build your email list, convert subscribers into customers, and nurture relationships with existing customers.
Create a social media strategy to grow your profile and increase your brand awareness with organic content and paid social campaigns if applicable.
Bring me to life_Package 4
There are few more powerful or effective ways to spread your brand message, engage with your customers and build a community IRL than an event. I’ve organised 200+ events, from launch parties, conferences, panel discussions and pop-up shops, to cocktail receptions, VIP dinners and stands at global trade shows. I’ll design and deliver an event that makes you shine.
I’ll help you:
Plan all event details from A to Z: concept brainstorming, venue hunting, food and drink logistics, promotion and RSVPs – plus on-the-day execution. All hassle-free.