Dawson Denim

Dawson Denim is a contemporary British menswear, womenswear and workwear brand specialised in selvedge denim. I was brought on as a part-time marketer to manage and guide the company’s marketing functions. I created the launch strategy for their new collection; refreshed and optimised their website, from UX and web structure to SEO; created their Instagram content calendar; and developed their monthly newsletters, blog content and ad campaigns to boost brand awareness and increase conversions.

Read more about how I helped Dawson Denim.

Services: Part-time support